Philip Clarke: Some analysts, such as Louise Cooper, are sceptical. She questions whether Tesco has actually done enough on price to really move the needle for customers. A chilling statistic from a Retail Week survey yesterday was that 45% of 2,000 adults questioned thought that Tescoas prices had gone up in the last year. , according to BBC. The question investors will be asking is "has Philip Clarke grasped the nettle" on the fundamentally changing retail market? Maybe that is deliberate. Mr Clarke thinks that customer loyalty is not only driven by what an item costs. He thinks loyalty can also be driven by deals such as higher fuel discounts the more customers spend. Only 13% thought they had come down. Aldi and Lidl are likely to be laughing up their collective, nicely tailored German sleeves at that answer.
(news.financializer.com). As
reported in the news.
Tagged under customer loyalty, Louise Cooper topics.