web retailer: While Amazon has opened physical bookstores, bought Whole Foods and is testing a food market without cash registers at its Seattle headquarters, this is the first time the e-commerce giant will operate an actual bar, according to The Japan Times. It's part of a bigger push by Amazon to boost its physical presence to promote the array of merchandise sold on its website, and branch into new markets. ; Amazon Bar will offer a wide variety of drinks procured from across the globe, and offer exclusive products as well as samples of products not yet on store shelves, the company said in a statement Thursday. For 10 days, the web retailer is going to sell beer, wine, sake and cocktails in Tokyo's glitzy Ginza district to promote alcoholic products sold on its website in Japan. Instead of a menu, Amazon's 78-seat bar will feature an ordering system that will suggest drinks, and also hire sommeliers to dispense wine advice. The pop-up bar will be open for evenings beginning Oct. 20. Nikka whisky, Yebisu beer and other drinks will cost 500 to 1,500 4.43 to 13.30 and some food will be offered.
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