Finance Department and Economic Action Plan

Economic Action Plan: In 10 public-opinion surveys since 2009, Canadians were asked whether they took any action as a result of seeing ads placed with newspapers, TV, radio and the Internet on the benefits of the Economic Action Plan, the catch-all Conservative government brand, according to The Toronto Star, Canada. And so the Finance Department now has eliminated the question altogether, along with three other questions that asked Canadians to rate the governments performance. There, too, the numbers had been dropping to new lows and The Finance Department has ordered its pollsters to stop asking Canadians potentially embarrassing questions about Economic Action Plan advertising . Results have been in sharp decline in recent years, with only a tiny fraction of those polled in 2013 saying they visited the EAP website or called a toll-free number, as the ads urge. (news.financializer.com). As reported in the news.

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