Lerer Ventures: Eric Hippeau

Eric Hippeau: "Itas a great time to build new brands in the media landscape," says Eric Hippeau, managing director at Lerer Ventures, a venture capital fund that has invested in scores of digital start-ups, including Policymic, a news site geared towards millennials - people born between 1980 and 2000. , according to BBC. "Young people do not really care about the old brands for the most part. They are attracted by brands that cater to and are building content that are specifically for what they like," he says. Social media news revolution Policymic is run by and for young people Over the past year, venture capitalists contributed at least $300m 180m to digital news organisations, many of them start-ups, according to a recent report from the Pew Research Center. Mr Hippeau believes the youngest generation of news consumers are an appealing target audience. (news.financializer.com). As reported in the news.