Mark Forti: William Mark Corporation

William Mark Corporation: "It took about a week to film," says Mark Forti, of William Mark Corporation, the California-based company behind the toys. "And it really didnat cost anything. We just went around town doing pranks with our inflatable shark." , according to BBC. "All of a sudden, the entire world knew about our product - we were flooded with emails and sales soared," says Mr Forti. Air Swimmers chose the latter and racked up more than 11 million views on YouTube over three years. The video attracted millions of views in the first few weeks, he says. (news.financializer.com). As reported in the news.