Baidu: Baidu /quotes/zigman/97715/delayed /quotes/nls/bidu 1.41% founded in 2000 and has its headquarters in Beijing, is a Chinese Internet-search provider baidu.com . It is the "Google" of China. In 2007, it became the first Chinese company to be included in the Nasdaq-100 index /quotes/zigman/12633930/realtime NDX -2.10% . , according to Market Watch. Enlarge Image Baidu has become the leading search provider in the country. Its strong financial position and differentiated search and mobile offerings have positioned it for growth in online advertising. Also, the company has been shifting its focus on extending its search dominance into mobile, with mobile advertising now accounting for 30% of its revenue. Baidu revenue this quarter was up 59% from a year ago and net profits rose 34%. Baidu currently has a 63% share of the search market, but lost share last year to its Chinese rival Qihoo /quotes/zigman/4534424/delayed /quotes/nls/qihu 7.93% . While recent China Internet hysteria has been focused on companies like Tencent WeChat /quotes/zigman/529099/delayed /quotes/nls/tcehy 2.02% messaging app and Alibaba upcoming IPO in the U.S., Baidu surprised the market last week by posting strong second-quarter results. With Baidu investment in mobile paying off more quickly than expected, is it time for investors to get on board with the stock? There is still huge growth potential in the Chinese Internet industry due to still-low penetration levels of only 42%. In China, due to government regulation and other considerations, such as knowledge of the language and local culture, Chinese companies dominate. Google /quotes/zigman/30194416/delayed /quotes/nls/goog 2.69% is not a key player in China, shuttering search in 2010 due to censorship concerns.
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