Candy Crush: The result? The rather surreal sight of a carrot helping to ring the opening bell, and hard-bitten Manhattan traders high-fiving boiled sweets, according to The Independent. The problem? Candy Crush the title that has been labelled the crack cocaine of smartphone games, and which accounts for roughly 60 per cent of Kings total revenues had declined more than we had expected , according to chief executive Riccardo Zacconi, and its other titles hadnt stepped up to make the difference and But when King Digital floated back in March, the London tech firm managed to find a way to grab the attention of the NYSEs workers. To celebrate the start of trading after raising $500m 300m , it decided to bring along a number of poor souls dressed as characters from its hit Candy Crush Saga game, as well as some of its other, less well-known titles. Well, theres not much high-fiving going on at King at the moment. On Tuesday night it announced figures for the second-quarter revealing gross bookings ie how much users spend in-game while playing had dropped nearly $30m from the previous three months to $611.1m.
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