Kenichiro Yoshida: Four months later, Kenichiro Yoshida went from relative obscurity to become the CEO s right-hand man and chief financial officer. The 55-year-old has used the mandate to cut jobs, sell off Sony s iconic Vaio personal computer business, spin out its television set unit and rein in the company s destructive market share ambitions in smartphones, according to The Japan Times. Yoshida s focus on restructuring, including the $1.5 billion writedown of its smartphone business, has cut costs and stemmed losses in consumer electronics. That has helped restore credibility with investors for a company that has lowered earnings outlooks 15 times in the past seven years and Newfound enthusiasm for Sony Corp., seen in a surging share price, owes much to Chief Executive Officer Kazuo Hirai s November 2013 decision to elevate someone from the Internet services unit to push through painful changes. He started the most important thing that Japanese companies cannot do exit, said Atul Goyal, a Singapore-based analyst at Jefferies Group LLC whose buy rating has delivered an 85 percent return to investors in the past year. If you remove Yoshida, this stock is no longer a buy. It s probably a sell.
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