criminal trial: Thomas Cook was cleared of any responsibility at a criminal trial in Greece in 2010, and last week the inquest accepted that it had been misled by the hotel, although it deemed Thomas Cook health and safety audit to be inadequate, according to The Independent. Yet there are two key aspects that anger the public: the lack of an apology to the grieving parents, and the revelation at the weekend that the company received more than £1m in compensation from Louis Group, the owner of the hotel in Corfu. Some people have even threatened never to book with the company again. Given today litigious culture, some would argue that a company in Thomas Cook position had no choice but to play it by the book. Other experts, however, argue that it could have handled the situation better. Its public relations team would likely have been advised by management and lawyers, and while the PR group Finsbury, which has been an adviser since November, would offer advice, again, management and lawyers would be prominent forces in deciding how to deal with the case.
(news.financializer.com). As
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