New York Stock Exchange and McDonald

: I will not shy away from the urgent need to reset this business, said Easterbrook, who took the helm on March 1, following one of McDonald most dismal years on record, according to Euro News. Shares were down nearly 2 percent in premarket trading, and closed 1.7 percent lower at $96.13 on the New York Stock Exchange as investors digested the news. The anticipated video announcement by CEO Steve Easterbrook left investors hungry for specific details on how the world biggest restaurant chain would try to improve consumer perceptions of food quality and slow service. Judging by the immediate investor reaction, there appears to be more of a ‘prove it’ sentiment among investors, rather than an full embrace of Mr. Easterbrook said McDonald will sell 3,500 restaurants to franchisees by 2018, taking global franchisee ownership to 90 percent from 81 percent. Easterbrook plan, Miller Tabak & Co analyst Stephen Anderson said in a client note. (news.financializer.com). As reported in the news.