Nintendo Characters

original games: Instead of focusing on the few who are willing to spend big on in-app games purchases, he said Nintendo, through a firm helping it develop original games featuring Nintendo characters, aims to receive a small amount of games subscription money from a wide range of consumers, according to The Toronto Star. The strategy represents a zig when much of the smartphone gaming industry is zagging into a freemium or free to play model — games are free to download but generate revenue from users who pony up, usually with a credit card, for small purchases within the app on items such as higher tier, speedier play or virtual goods. In a post-earnings session with investors this month president Satoru Iwata said the pioneering Japanese computer gaming company is pursuing a wide and small rather than narrow and large approach to the multibillion-dollar mobile gaming business. Nintendo move is risky since the vast majority of gamers pay nothing, with the elusive whales supporting mega games such as Candy Crush Saga that are commanding millions in revenue each week. The report said less than 2 per cent of freemium mobile game players spent any money on in-app purchases in January. Mobile analytics research firm Swrve in an inaugural app monetization report found that only 0.15 per cent of players accounted for 50 per cent of any game revenue. (news.financializer.com). As reported in the news.