: So it was for Sarah Casanova, the Canadian president of McDonald Japan, whose less-than-textbook corporate mea culpa this month was an attempt at the tightly choreographed script routinely used by crisis-hit organizations, according to The Japan Times. With cameras rolling and reporters at the ready, apology news conferences are a must-do piece of theater for Japanese firms that wander from the straight-and-narrow in a country that has a dozen expressions for saying sorry. How do you repair the damage Bow deeply — and be convincing. Act 1: Wear dark colors, look grim and apologize profusely. Act 2: Take a deep bow — better keep limber since you have got to make like a right angle or you will look like an amateur. Add a liberal sprinkling of words like unfortunate and deeply regrettable.
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