Barclays Bank Cambridge University and Small Business

technology companies: Equally, too many of us have an idea in our minds of what a typical small business leader looks like – leaving aside the equally clichéd stereotype about technology companies all being run by hipsters from Shoreditch, it has for too long been assumed that small businesses are generally run by white middle-aged men in the mould of Alan Sugar or Richard Branson, according to The Independent. Anyone who needs help convincing that this is outdated nonsense should read new research just published by Barclays Bank and Cambridge University. In fact, the challenges confronting a micro business run from home and a mature business closing in on an IPO are completely different – so too, therefore, is the support and assistance these businesses require from policymakers and others. It paints a picture of entrepreneurs that is remarkably diverse – and also reveals that the top-performing small business leaders are often to be found among groups who are frequently excluded from the discussion about entrepreneurialism. Barclays’ research shows that these women have greater entrepreneurial ambition than their male counterparts – 47 per cent of them plan on starting another business within the next three years, against only 18 per cent of men. The obvious example is female small business leaders. (news.financializer.com). As reported in the news.