: He said Verizon, their largest customer, sacked them over it, according to Nine News Australia. Balsillie made the remarks in a question-and-answer session with Jacquie McNish and Sean Silcoff, the authors of the new book Losing the Signal. Balsillie said in his first public remarks since leaving the company in 2012 that he knew Black Berry couldn't compete after the iPhone introduction in 2007 and after Black Berry buggy touchscreen device called the Storm had a "100 per cent return rate". He said at the Empire Club in Toronto that the result of rushing it out was devastating. The Spectacular Rise and Fall of Black Berry. Then Apple showed that phones could handle much more than email and phone calls."With Storm we tried to do too much. Pioneered in 1999, the Black Berry changed the culture by allowing on-the-go business people to access email wirelessly.
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