Commercial Departments and Professional Golf Tours

moment truth: The lobbying, the courting, the long hours of presentation that goes on behind the scenes and then ultimately, the moment of truth, according to CNN. Will a sponsor engage Do they see the benefit and can they leverage their association for the betterment of their business Follow 'script', 'twitter-wjs'); This task is the job lot of the commercial departments of all the world professional golf tours, and all of professional sport. Most people never see the real truth. Never easy, usually unheralded and -- given the amount of rejection in that particular area of the business -- it can be a thankless job. There is no such thing as a guarantee, and each sponsorship deal always carries a degree of risk, but the modus operandi is almost always along the lines of the old maxim, "You have to speculate, to accumulate." In the case of last month Irish Open, the arrival of a title sponsor was big news. There are no absolutes. (news.financializer.com). As reported in the news.