East Coast Locations and Half Dozen Visits

Ice-cream parlours: Some of them required half a dozen visits, he said, and he used planes, trains and even bicycle journeys to explore all the angles and ensure Fat Face gets its first venture overseas right, according to The Guardian. Ice-cream parlours are particularly instructive about locations, evidently. Altogether he visited between 40 and 50 potential east coast locations including Boston, Newport and Portland, Maine. Thompson explained that eating homemade vanilla ices in seaside resorts along the US east coast helped him identify the Boston area as the location for the brand launch over the Atlantic this autumn. There has got to be a great vanilla and maybe toffee or butterscotch. It got to be homemade and come in big portions. (news.financializer.com). As reported in the news.

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