Fitbit and Fitness Data

tracking devices: Its stockholders sold another 14.2 million shares, worth about $284 million, according to Deutsche Welle. The company produces devices that can be worn on the wrist or clipped to clothing to monitor daily steps, calories burned, and grab other fitness data. Fitbit sold 22.4 million shares, raising $448 million. When Fitbit announced going public in early May, it cited society increasing emphasis on health and fitness as a large factor of success. Since its founding, the firm has sold some 20 million fitness tracking devices to customers. Strong performance The startup has been around since 2007, and unlike many other competitors has been able to hit profitability levels fairly quickly. 0:00:00 0:00:00Health apps: A robust business In the first quarter of 2015, Fitbit booked a net profit of little under $48 million on revenues totaling almost $337 million. (news.financializer.com). As reported in the news.