Eric Marshall: That measure suggests that airlines are losing pricing power, stirring memories of recurring fare wars that once sapped earnings, according to Bloomberg. This is an industry that Wall Street loves to hate, said Eric Marshall, president of Hodges Capital Management Inc., whose holdings include American Airlines Group Inc. and United Continental Holdings Inc. Even as planes fly full and carriers enjoy billions of dollars in savings on fuel, stocks are under pressure as a benchmark revenue gauge declines. It is an area that didn’t earn its cost of capital for 20 to 30 years and has had a history of adding too much capacity at the wrong times of the cycle. The Bloomberg U.S. Airlines Index soared about 80 percent in both 2013 and 2014, the biggest annual rallies ever. Acquisitions, mergers and bankruptcies revived U.S. carriers after losses of $58 billion in the nine years ended in 2009.
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