Jorge Paulo Lemann and Guinness-to-Smirnoff

Diageo: A brief mention in a Brazilian publication of takeover interest by local billionaire Jorge Paulo Lemann and his 3G Capital outfit pushed the Guinness-to-Smirnoff maker share price up 7%. The frothy madness of modern markets at work Only up a point, according to The Guardian. The bid story was gloriously thin on detail but it contains two ingredients of all good takeover speculation. It just happened at Diageo. First, the would-be bidder has an appetite for deals. Second, the would-be target – Diageo – suddenly looks as if it has run out of ways to grow. Lemann and 3G were the prime movers behind the mega-merger of brewers Anheuser-Busch and Interbrew of Belgium, and also snaffled Heinz. (news.financializer.com). As reported in the news.

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