Taco Bell

: The words are also posted on screens and monitors around the office in Irvine, California, according to The Toronto Star. The practice is another illustration of how eager companies are to understand millennials, who marketers say have quirks and traits that separate them from past generations. Niccol said the words are curated by a group of employees in their 20s who send out an email every Tuesday or Wednesday. It a demographic that particularly important for Taco Bell, which is known for having younger customers who gobble up creations like Dorito-flavoured tacos. That apparently includes familiarity with the way they talk. In the past, Niccol has said Taco Bell success has been driven by the time it spends understanding what makes its customers tick. (news.financializer.com). As reported in the news.