Israeli company stock: The stock tumbled a record 11 straight days before climbing Friday, according to Bloomberg. The company has been struggling to replicate its European success in the U.S. after efforts to brand itself as an alternative to Coca-Cola Co. and Pepsi Co Inc. didn’t align with shifting consumer preference for healthier options. The Israeli company stock has plunged 17 percent in New York trading from this year high last month compared with a 2.1 percent drop in the Standard & Poor 500 Index in the same span. There was a high expectation built into the market, Steven Schoenfeld, the New York-based founder of Blue Star Global Investors LLC, a financial research firm focused on Israel, said in a phone interview. The slump in adjusted revenue was mainly the result of foreign currency fluctuations and lower demand for carbonated water makers and flavors in the U.S. and France, according to a company press release. The market was very disappointed when Soda couldn’t execute well in the U.S. 0_5_1_5", ""); Soda Stream reported first-quarter sales of $90.3 million, missing the $100.9 million estimate of nine analysts surveyed by Bloomberg, down from $118.2 million a year earlier.
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