: But the barriers to younger, poorer investors have been falling, according to Bloomberg. Established firms and startups alike are coming up with cheaper ways to offer advice and investments to people who used to be turned away. Small accounts have often been saddled with high fees or barred altogether by high minimums. This month, for example, the online investing startup Wealthfront dropped the minimum amount to open an account from $5,000 to $500. It predicated on the idea that the millennials of today are going to be the high-net-worth investors of tomorrow, he said. It already charges no fee on the first $10,000 it manages. 0_5_1_5", ""); It a strategy inspired by other Silicon Valley startups, said Will Trout of research firm Celent: Get lots of customers in the front door with free services and then come up with ways to make money off them down the line.
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