Campaign Experience

: Four top officials from the group, who have very limited campaign experience and are led by president Brian Fisher, launched Red Metrics LLC as part of a highly-touted Cruz strategy to organize evangelicals on social media, state and election records show, according to CNN. The move by Cruz allies is the latest shift in the strategy of the Keep the Promise super PACs to win over social conservatives that are key to the Cruz coalition. The leaders of Online for Life, a Texas-based group that tries to convince women not to follow through with abortions, have formed a new organization that is effectively serving as a data and digital operation for the independent groups. Top Cruz super PAC donors and operatives -- including those from Online for Life -- met Wednesday night in New York to chart the next steps for the groups, which includes hosting fundraisers for Cruz and list-sharing with the Houston-based campaign. And the group involvement in a political campaign reveals the technology and Christian messages likely to be employed by the Cruz outside spending machine, which so far has shed little light about how it plans to spend its largely untapped fortune. Online for Life is praised by social conservatives for using apps and social media to link up women seeking to end a pregnancy with persuasive anti-abortion advocates. (news.financializer.com). As reported in the news.