Chinese President Xi Jinping

: And in these eyes, my verse takes shape." So reads part of a paean to Chinese President Xi Jinping, posted online by Xinhua deputy news editor Pu Liye after Xi visit to the state news agency last week, according to CNN. The poem lauds "big brother" Xi accomplishments as leader, and his policies such as the "One Belt, One Road" trans-Asia trade network. These are some of the unorthodox tools China President Xi Jinping is using as he takes a far firmer hand in guiding media coverage and propaganda within and about the world second largest economy. "General Secretary, my eyes follow in your wake. Read More China crackdown on dissent goes global Rapping for Communism One symptom of this greater control that has reached outside of China is in a series of bizarre videos aimed at foreigners and clearly designed to go viral. In recent months these videos have become somewhat less sophisticated, culminating in the recent multilingual "Song of Four Comprehensives", in which a heavily Beijing-accented rapper explains the key tenets of Xi platform:Follow me, Four Comprehensives, Four Comprehensives, prosperity is the goal. The most sophisticated of these was "How Leaders Are Made", released in October 2013 and purporting to compare how a person could rise to the top job in China, the U.S. and the UK. American and British democracy is held up as equivalent to the "meritocratic" Chinese system that Xi Jinping rose through. (news.financializer.com). As reported in the news.