Starbucks and China Economy

China: While China may have taken a few numerical steps backward recently, overcapacity is slashed and outdated practices are laid to rest in preparation for some giant strides forward, according to Xinhua China. STARBUCKS "INDEX" Walking into any Starbucks in Beijing, people will hardly be overwhelmed by signs of economic slowdown. From the number of Starbucks stores to office rentals, a set of little-known "indexes" point to foreign business confidence in China economy. The queues are long and the seats are all occupied: those middle class customers don't bat an eye at paying 30-yuan for a simple coffee latte. Since its first store opened doors in China in 1999, Starbucks has expanded to more than 1,900 shops in 99 cities, making China the chain biggest market outside the United States. China enthusiasm for consumption, like Starbucks' appetite for expansion, knows little bounds. (news.financializer.com). As reported in the news.

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