final program: People went to ATV headquarters in Tai Po on Friday to take pictures and witness the last moment of the broadcaster, according to Xinhua China. A local resident surnamed Ma said she has been ATV viewer for decades and will watch it until the end. After broadcasting its final program, a rerun of the 2013 Miss Asia Pageant, ATV bid farewell to its audience by showing a card on the screen at 11:59 p.m. ATV senior public affairs manager Jeff Wong told the media that he believed the station will find alternative ways to operate, by for example, providing internet TV services. On April 1, 2015, the Hong Kong government decided not to renew ATV free-to-air TV license. However, that will be subject to the decision of the broadcaster investors.
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