club: It sends grooming products to customers for as little as $1 a month, according to The Guardian. Dollar Shave Club adverts involve Michael Dubin, the founder, enthusiastically and comically speaking straight to camera to promote its products. However, Dollar Shave Club has shaken up the market through an online subscription model and a viral marketing campaign. Facebook Twitter Pinterest Watch advert for Dollar Shave Club Its first advert, released in March 2012, has been viewed more than 22m times online. Do you like spending $20 a month on brand-name razors Nineteen go to Roger Federer, he says. In it, Dubin describes the company razors as fucking great and claims that customers are paying high prices for branded razors just to fund celebrity endorsements and technology they did not need.
(news.financializer.com). As
reported in the news.
Tagged under club, grooming products topics.