Chains: Fashion Retailer and Fashion Chains

chains: Since opening the first Reserved store in 1998, the group has expanded into 18 countries via six chains; from the more upmarket Tallinder to youth brand Cropp, according to The Guardian. We would like to become the world top fashion retailer, said a Reserved spokeswoman. It may be almost unknown in the UK, but Reserved is part of LPP, one of the fastest growing fashion chains in Europe. To make the Reserved brand global it has to be recognisable outside eastern Europe. LPP has been seeking a site in London for some time as part of a shift westwards which includes a store opening in Berlin next year. Our presence is quite strong in Poland, Russia and the Baltic region but that is not enough to become a global brand. (news.financializer.com). As reported in the news.