Ad Load: Facebook and Growth

ad load: That party appears to be ending, according to Market Watch. We continue to expect that ad load will play a less significant factor driving revenue growth after mid-2017, Facebook CFO David Wehner said in Wednesday earnings call, later adding, With a much smaller contribution from this important factor going forward, we expect to see ad revenue growth rates come down meaningfully. Facebook FB, +0.63%detailed third-quarter earnings Wednesday afternoon, showing off profits that grew 166% from last year and revenue growth of 56%. That growth stems from the number of ads that Facebook is shoving into users' news feeds as well as the popular Instagram photo-sharing app. Read also: The secret to a longer life: Facebook Facebook would not say whether the decrease would come from a slowdown in user growth or declining growth in the number of ads in existing users' feeds. We anticipate 2017 will be an aggressive investment year, Wehner said, specifically mentioning recruitment of employees and Facebook investment in cloud infrastructure. But Wehner did say that the slowdown in advertising revenue growth would not stop Facebook from spending even more. (news.financializer.com). As reported in the news.