Ellen Roseman: Air Miles and Toronto Star

ellen roseman: Yet I still hear gripes from collectors, according to The Toronto Star. Here are a few issues that could hurt parent company Loyalty One hopes of restoring customer loyalty. Toronto Star By Ellen Roseman On Your Side Columnist Consumer Affairs Columnist Tues., Dec. 13, 2016 Air Miles has cancelled a plan to make points expire after five years. Two categories of points Air Miles quietly launched a new category in 2012 for those who wanted immediate discounts on purchases at participating retailers. Article Continued Below Never the twain shall meet once your miles are designated, says collector Joel Goldman about the two categories, called cash rewards and dream rewards. Many collectors didn t know they had to sign up to earn these types of rewards; only as they scrambled to use points before the Dec. 31 redemption deadline did they learn that discount coupons were not available to them. (news.financializer.com). As reported in the news.

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