Incentivises Households: Al Ponte and Pilot Project

incentivises households: Not in the traditional sense anyway, according to The Guardian. Al Ponte is one of the businesses participating in Wasted, a pilot project running in Amsterdam Noord district which incentivises households to recycle their plastics by rewarding them with discounts at local businesses. Not all Al Ponte customers pay for their coffees, however. When prospective participants sign up they are given bags labelled with unique QR codes, enabling the scheme organisers to apportion the correct credit to each household once the filled bags have been collected. At present the coins are sent to users in the post, although next year Wasted organisers want to develop the scheme digital currency. For every bag of plastics they produce households earn one green coin. (news.financializer.com). As reported in the news.

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