earnings: How credit scores predict what you will buy next 2 22 For decades, FICO has used big data and mathematical algorithms to calculate people's three-digit credit scores, according to Market Watch. Now it's using the same technology to predict whether a consumer's likely to buy a product in-store or click on a link online. Except, maybe it really is different this time . . . and maybe not. A reasonable take on the U.S. equity market is that the market is definitely pricey, but perhaps for good reason. This is the normal ratio based on trailing twelve month's TTM earnings, not the usually lower ratio based on an estimate of forward or forecasted future 12 month's earnings. The very long run average of the S&P 500 Price to Earnings PE ratio since 1900 is approximately 15.8, and the ratio since 1946 the post-World War II period is 17.3, so let's call a normal PE ratio about 16.5.
(news.financializer.com). As
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