adidas: A supporter wears Adidas merchandise at the 2018 World Cup match between South Korea and Germany. john macdougall / Agence France-Presse Adidas World Cup shirt sales topped the 8 million sold in connection with the tournament in Brazil four years ago, chief executive officer Kasper Rorsted said in an interview with CNBC. That's even though two teams wearing Nike uniforms winner France and runner-up Croatia faced off in the final at this year's event, according to The Toronto Star. Read more Adidas expects record World Cup jersey sales Article Continued Below Adidas betting big on fast fashion Why you can't buy that Harry Kane World Cup jersey The Herzogenaurach, Germany-based company withstood a shift in off-the-field fashion away from minimalist classic shoes like the Stan Smith sneaker and toward so-called dad shoes chunkier versions of designs from the 1980s and 1990s. The German sportswear giant's shares rose as much as 10 per cent on Thursday, the most since March, after it posted second-quarter revenue and profit that beat analyst expectations. German competitor Puma SE last month said the change hurt its sales in the first half of the year. Adidas said revenue adjusted for currency swings rose 10 per cent to 5.26 billion euros 7.94 billion in the second quarter, driven by a 12 per cent gain at its namesake shoe brand. The consumer is becoming more fickle, Rorsted said on CNBC. That's an opportunity but also a threat.
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