Choice Beer and Beer Stores

beer: Loblaw said Tuesday that it will make seven varieties of its President's Choice beer available at a dollar a bottle for a limited time in Beer Stores starting Aug. 27 as part of Premier Doug Ford's push for cheaper suds, according to The Toronto Star. The Beer Store It's been a decade since the end of buck-a-beer in Ontario, said Ian Gordon of President's Choice, which first launched the brew for a dollar in 1992. Loblaw said Tuesday it will make seven varieties of its President's Choice brews available for a limited time at a dollar a bottle and only in Beer Stores starting Aug. 27, joining Premier Doug Ford's push for cheaper suds. With the change in pricing rules here, we were excited to help our customers in Ontario celebrate this long weekend. The premier dropped the floor price for beers with fewer than 5.6 per cent alcohol by volume from 1.25 despite concerns in some quarters that the move may encourage some drinkers to imbibe too much. The company would not say how long the promotion will last as Ford tries to build buck-a-beer into a bigger, longer-term trend by promising brewers ads in LCBO flyers, and in-store promotions such as extended shelves and end-of-aisle placement to boost their prominence. (news.financializer.com). As reported in the news.