shares: The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors and the company's shares ended down 1.2 per cent at US221.07 on Wednesday, according to Nine News Australia. The strategy has been successful, helping Apple's stock to rise more than 30 per cent this year and making it the first publicly traded US company to hit a market value of more than US1 trillion. To improve your experience update it here News World Apple shows off most expensive iPhone yet12 19pm Sep 13, has introduced its largest-ever iPhone and a watch that detects heart problems in an attempt to get customers to upgrade to more expensive devices in the face of stagnant global demand for smartphones. Apple's new iPhone XS, pronounced ten S, has a 14.7cm screen, and will be sold at a starting price of US999 A1391 . The XS Max, the largest iPhone to date and one of the biggest on the market, has a 16.5cm screen, and will start selling at US1,099. The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size, she added. They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note9 products, Gartner analyst Annette Zimmermann said at the event at Apple's Silicon Valley headquarters.
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