Data-Fueled Algorithm: Merchandising Room and Contest Count

data-fueled algorithm: Absent are the bold printed pillows and the bookshelves made from reclaimed scaffolding found elsewhere in Minted's San Francisco offices, the better to advertise the 10-year-old company's design pedigree, according to The Independent. The only decorations on the room's industrial gray walls are 4-by-8-foot poster boards, each pinned with around 100 printed designs. And is it ever dull. Inside this antiseptic merchandising room, the output of the company's secret technology, a crowdsourcing system that combines the collective intelligence of consumers with Minted's own data-fueled algorithm of what sells best, is on display. Some of the one million votes cast in the contest count more than others After 10 years of dissecting data, Minted knows which kinds of voters are likely to be better at predicting bestsellers. The public has voted for these save-the-date cards, children's murals and living room paintings, all created by a network of designers who've entered the company's contests. (news.financializer.com). As reported in the news.