party spirit: Sales growth was driven by its Republic of Ireland operations, where like-for-like sales rose by 7.5%. Domino's particularly benefited from days when Britons had reason for a big night in, according to The Independent. It credited the final of the BBC's Strictly Come Dancing on Saturday 15 December for a new online record, with sales up by a quarter compared to the same day the year before. The strong run-up to Christmas helped group sales to rise by 5.5% year on year to 339.5m in the 13 weeks to 30 December, it said in a trading update published on Tuesday. The overall sales record came on the Friday before Christmas, 21 December, the day traditionally known as Mad Friday or Black Eye Friday for revellers getting into the festive party spirit. However, the FTSE 250-listed company's efforts to expand to new markets after fast UK growth stumbled during the quarter. Though the record Domino's sales that day suggests people may be staying home more now.
(news.financializer.com). As
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