pitches: They weren't prepared for what happened next, according to Market Watch. Instead of the men getting more interest from the venture capitalists, it was the women. They sent out 80,000 investment pitches via email to 28,000 VCs and business angels across the country, half of them from fictional female entrepreneurs and half from fictional men, to see how many responded to each. Investment pitches from the likes of Mary, Meghan and Melanie' got back 8% more expressions of interest than those from the likes of Michael, Matthew or Mark,' the experiment found. We were definitely surprised by the gender results, says Will Gornall, a professor at the University of British Columbia's Sauder School of Business and one of the lead authors of the study. Investment pitches from the likes of Mary, Meghan and Melanie received 8% more expressions of interest than those from the likes of Michael, Matthew or Mark.
(news.financializer.com). As
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