shares rise: Wall Street welcomed the move, sending Netflix shares higher as investors anticipate more revenue for the streaming giant, according to The Guardian. The stock rose as much as 6.8% to 355.50, accelerating a tear that has seen shares rise 40% since 24 December. The subscription price hikes, which constitute a jump of between 13% and 18%, take effect immediately for new customers but will be phased in gradually for existing subscribers over the next three months. Sign up for the US morning briefing The streaming service, which counts 58 million subscribers in the US and has shaken up the traditional model for both television and movie studios, is confident that subscribers will not shy from increased prices. We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members, Netflix said in an emailed statement on Tuesday. Netflix's previous subscription increase in 2017 did little to slow growth, as Netflix added 24 million customers that year.
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