Size Changes: Fish Fingers and Brexit-Linked Fall

size changes: The analysis confirms a trend of shrinkflation when goods are made smaller but still sold at the same price, according to The Independent. The ONS said the frequency of size changes was the same throughout the period analysed, which included the Brexit vote, even though some manufacturers have blamed the Brexit-linked fall in the pound for shrinkflation. According to figures from the Office for National Statistics, as many as 206 products were made smaller between September 2015 and June 2017 more than double the number that increased in size. Facebook Twitter Pinterest Birds Eye cut the number of fish fingers in a packet because the cost of many of our raw materials have risen since the EU referendum'. Photograph David Levene for the Guardian Richard Lim, the chief executive of the consultancy Retail Economics, said Brexit was the cause of the sharp fall in value of the pound and retailers have to deal with those rising input costs. Shrinkflation has become an established trend in Britain as firms eke out greater profits at the expense of consumers or try to keep on top of rising costs. One of the levers at their disposal, absolutely, is around reducing packet sizes. (news.financializer.com). As reported in the news.