telecom giant: DirecTV Now is an internet-based streaming service, introduced in November 2016, that offers online customers bundles of channels at different price points, much like traditional cable TV packages, according to The Independent. The service was intended to attract price-conscious cord-cutters and perhaps persuade them to trade up to its DirecTV satellite service. The news and stories that matter, delivered weekday mornings.SUBSCRIBE Jan. 30, 2019, 6 55 PM GMT By Claire Atkinson AT&T lost 267,000 DirecTV Now customers in its fourth quarter, the telecom giant announced Wednesday, a clear indication of the challenging economics of streaming that comes just a few months before the company's planned launch of a new batch of branded streaming services. It hasn't quite worked out that way. Craig Moffett, a telecom analyst at the independent consulting firm Moffett Nathanson, voiced surprise in an investor report on Wednesday, saying AT&T had guided to subscriber losses in Q4. DirecTV has also been bleeding subscribers, losing 403,000 customers in the fourth quarter and 359,000 in the third.
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