Food Systems: Journal Frontiers and Meat Industry

food systems: Chris Bryant, the lead author on the study in the journal Frontiers in Sustainable Food Systems, told me, Across the world's three most populous countries, consumers want plant-based and clean meat, according to The Guardian. The opportunities for innovators to change the meat industry in these countries are there. The study found high levels of acceptance in all three countries and significantly higher acceptance in India and China, where 86% and 93% respectively reported being at least somewhat likely to purchase clean meat. Companies are beginning to capitalize on these opportunities. This makes Motif the largest company focused on cellular agriculture the new industry creating animal products without animal farming. Earlier this week, Motif Ingredients announced that it had raised 90m in funding, the largest Series A round ever for a food technology company. (news.financializer.com). As reported in the news.