investment: Debates erupt frequently about what constitutes a socially responsible company or what screening criteria to use or not use . Clashes even occur over the nomenclature, with some favoring sustainable investing and others preferring ESG environmental, social and governance investing or impact investing, according to Market Watch. With everybody defining things how they want to see it, you have this massive amount of confusion, said William Burckart, president and chief operating officer of the Investment Integration Project. But achieving that goal is not as simple as it sounds. It's still the somewhat early days in this industry. With an ever-growing number of consultants and investment firms offering screenings and ratings, it's hard to identify which stocks or mutual funds pass muster. Perhaps the biggest debate is what qualifies as a socially responsible investment in the first place.
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