hockey legend: Wayne Gretzky's partnership with Andrew Peller Ltd. has enabled him to tap into the beer market with his new No. 99 Rye Lager, according to The Toronto Star. The hockey legend's first brew, No. 99 Rye Lager, will be going on sale in late May, and will be produced in Niagara-on-the-Lake by Andrew Peller Ltd., the same company which makes his wines and whiskys. But how about the Great six-pack In what might be one of the most Canadian combinations possible barring, maybe, a Mountie opening up a maple syrup stand Wayne Gretzky is getting into the beer business. Stickhandling his way past the competitors on the already-crowded shelves at the LCBO will be no easy task. Article Continued Below Years ago, we were able to partner with a great family and great team at Peller. And the relationship between public figures and companies they work with can be fraught with peril for both sides the now-defunct Mike Weir Estate Winery is solid evidence of that . But the holder of countless NHL records is confident in the team behind him just as he was during his glory days with the Edmonton Oilers.
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