Hallmarks: Future Orientation and Founding Myths

hallmarks: The question that murmurs through markets is not What is good or What is fair but What's new This future orientation is one of the most striking hallmarks of modernity, according to The Guardian. Pre-capitalist societies looked to the past to founding myths, old religions and ancestral lines. The ideas that underpin market economies growth, accumulation, investment express an unspoken assumption, that tomorrow will be different, and probably better, than today. Capitalist societies look to the future to new inventions, broader horizons and greater abundance. Opportunity and uncertainty go together. Oh, the places you'll go! is an ur-text of market capitalism. interactive Change is of course a mixed blessing. (news.financializer.com). As reported in the news.

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