Quality Requirements: Car and Haven T

quality requirements: Yet, Chinese car brands have so far failed to achieve a high degree of internationalization, with limited overseas investment and cooperation, according to Global Times China. Meanwhile, China's auto exports, including products of joint ventures, number just around one million per year. Chinese car brands have seen a remarkable rise, with their sales accounting for more than 40 percent of China's total car sales. It can be said that Chinese car brands already have the strength and potential to go global, which haven't been fully realized yet. They believed that the European and American markets were high-end and mature, with stringent standards and sophisticated quality requirements, and thus entering these markets would represent extraordinary product quality, brand reputation and competitiveness. In the early years, when Chinese car brands, especially for passenger cars, were in the initial development stage, there was already a kind of consensus among Chinese car manufacturers. (news.financializer.com). As reported in the news.