water: The stock is down over 50% from its 52-week high and recently blamed injustice for hurting its financial results, according to The Independent. The company is referring to a lawsuit alleging that its sparkling water brand, LaCroix, uses artificial additives despite being advertised as all-natural. FIZZ has been one of the best-performing stocks of the past 10 years -- at least until recently. Is the company right to blame its weak performance on the lawsuit, or is the lawsuit a scapegoat for more fundamental issues with its sparkling water business Can of LaCroix sparkling water More Image Source National Beverage lawsuit In the company's Q4 2018 earnings release, CEO Nick Caporella used colorful language to describe the company's disappointing financial results note emphasis added We are truly sorry for these results stated above. Brands do not see or hear, so they are at the mercy of their owners or care providers who must preserve the dignity and special character that the brand exemplifies. Negligence nor mismanagement nor woeful acts of God were not the reasons much of this was the result of injustice! Managing a brand is not so different from caring for someone who becomes handicapped.
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