Isn T: Homes Katitas and Business Model

isn t: That is because people in the country have a deep-seated aversion to second-hand homes, according to The Japan Times. Katitas buys old properties where the buildings are often considered worthless, renovates them on the cheap, and sells them to people in rural areas who don't have the means to buy new homes. For one company, this isn't just an ominous demographic signal, it is also a business opportunity. ; Katitas Co. is a house-flipper, deploying a business model that would be humdrum in other countries but in Japan is considered innovative. Its shares have risen more than 60 percent this year as investors bet the model will yield steadily higher profits. People who live in rural areas but can't afford new houses have no choice of quality, affordable housing. There's big potential in this business, Katsutoshi Arai, Katitas' president and chief executive officer, said in an interview. (news.financializer.com). As reported in the news.