apple aapl: Consensus figures currently model a substantial sales drop for the September quarter, and a decline of more than 9 billion for the full fiscal year, more than 3%. Apple has seen sales decline year over year for a full fiscal year, and for three of the four fiscal quarters, only once since 2001, according to Market Watch. That down year was 2016, when Apple was feeling the hangover of its iPhone 6 sales cycle and sported revenue declines for its entire fiscal year. The iPhone maker's revenue declined in each of the first two quarters of this fiscal year, and it's possible the company could record another drop when Apple AAPL, 0.93% reports fiscal third-quarter earnings Tuesday, with forecasts calling for basically flat sales from a year ago. Nowadays, the drops aren't as steep, but Apple's expected rebounds aren't expected to be as pronounced either it will be hard to once again dramatically increase the price of an iPhone, as Apple did to bounce back from those tough times. See also Rush to beat China tariffs drives PC shipments higher, but that may bode ill for rest of 2019 Meanwhile, Apple is staring down what is largely expected to be another iPhone cycle without huge growth this fall, as consumers fail to find reasons to upgrade to new smartphones that offer only slight tweaks. The key catalyst for Apple's iPhone business is its launch of 5G-enabled devices, but that's not supposed to happen until next fall.
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