hbo max: Viewers have been fleeing once their two-year price locks expire, and the dismal trend could persist, with management acknowledging that the video business will see more expirations through the end of the year, according to Market Watch. Whether the company can tap into streaming to stem the bleeding remains an open question, given that AT&T's early attempts haven't made things any better. Premium TV declines accelerated last quarter, as AT&T's T, 1.71% DirecTV and U-verse businesses shed a combined 778,000 subscribers. Streaming service DirecTV Now was originally billed as a way to counteract the decaying satellite TV market, but now its just another contributor to the decline, according to Moffett Nathanson's Craig Moffett. The newest effort is HBO Max, a coming streaming service that aims to take advantage of AT&T's Time Warner acquisition. It lost 168,000 subscribers last quarter.
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